Wednesday, June 30, 2010

Really, Americn Apparel?


I told you something was wrong with that company. Now after sexual harassment allegations against their CEO (who happens to look like a 70s porn star and behave like one as well), sketchy hiring procedures, and the announcement that they are on the brink of defaulting on a multi-million dollar loan, American Apparel is now in trouble with the New York Stock Exchange for failing to file their quarterly report with the SEC. Just because you don't bring your mother your report card doesn't me she won't find out you got an F.

All funsies aside, the possible demise of this company brings another blow to America's clothing manufacturing trade. As the largest clothing  manufacturer in the country, closing their LA factories will have a devastating effect on the company's over 10,000 employees. While I do feel sorry for the thousands of people who stand to lose their jobs should the company fail, I do not feel sorry for the people making the decisions that have lead to this point. Again, no one wants $60 lace leotards, Mr T starter kits, creepy shrink wrapped gay porn, and overpriced headbands made from scraps of leggings. The second you tried to be ironic is the second your company became the the mockery that its is today.

If I were in charge at American Apparel, I would cut back on the breadth of products being offered, return the company's focus to wholesale rather than opening more crowded disco stores, and stop trying so hard to prove that AA is the clothier of choice for young hip city dwellers. Again, the second you try to be cool, you aren't, but that's another story.

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