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Hot on the heels of the announcement of her deal with Iconix Brand Group Inc to bring her iconic style to the masses via Macy’s, Madonna has teamed up with Dolce and Gabbana to co-design several pairs of sunglasses. This marks the first co-designed project for Dolce and Gabbana and will be the first of many products to go on sale under Madonna and Iconix’s joint venture, MG Icon LLC.
With her status as the star of D&G’s current ad campaign, combined with her long standing friendship with the designers, its a wonder we haven’t seen these powerhouses pair up before. Unlike most celebrity collaborations, the duo ensures us that Madonna was very hands on. She edited Dolce and Gabbana’s 50 sketches to her liking which resulted in a broad selection of six amazing sunglasses bearing the logo MDG that will be sure to nurture the Material Girl in all of us. The collection will retail from $248-$289 and will be carried in all Dolce and Gabbana stores in addition to the Sunglasses Hut chain and select opticians beginning in May.
Madonna, being the super woman that she is, did not just stop at co-designing the line but also is the mastermind behind the collection’s ad campaign. She enlisted photographer Steven Klein, who also shot Dolce and Gabbana’s spring ad campaign to re-create the drama and sensuality present in film noir for the print ads, which are actually stills taken from a video that was shot in a studio in New York.
The brilliance of the campaign and the classic feel of the sunglasses can be best summed up in this quote by Stefano Gabbana…. “She’s the way people see her — a real star, admired, desired and spied.”
Be sure to check out the campaign when it hits newsstands in May and save up those tax returns to grab a pair of MDG shades before you scoot off on vacation this summer.
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